Interview with Log Cabin’s Gemma Evans

March 30, 2011 § Leave a reply

My new online style crush is up-and-coming website Log Cabin Style, where “fashion, adventure and nature” live under one little wooden roof. Their nature inspired printed tees featuring rabbits, deer and birds are perfect for spring picnics and rambles. I had a chat with the girl behind the cabin, Gemma Evans.

What is Log Cabin Style?
It’s all about the stuff a girl needs on a little adventure.

What makes it unique?
We think the high street outdoor clothing shops don’t always cater for the sub-35 age group. Our aim is to generate a new brand for a new generation of outdoor lovers.

Where did the idea stem from and how did you develop it?
We spotted a gap in the market to develop an outdoor brand for a younger, fashion concious, audience. We market researched the idea, had countless conversations with our target groups, asked people what they wanted and scrap-booked many ideas. From that we developed our first T-shirt designs.

How do you incorporate nature and outdoors into your designs?
We consider many things before we create a new design such as the environmental impact and using the right organic inks. We use nature-inspired designs to promote the great wildlife we have in the UK and write about outdoor adventures on our Log (Blog).

What kind of girl (or guy!) wears Log Cabin designs?
Someone who likes to head off with a group friends for an adventure, be it a weekend festival or a stay in a cabin somewhere.

Who designs Log Cabin’s tshirts, and how do you choose which designers to feature?
We are lucky to have some well regarded artists on our books, people whose work we appreciated before the label got off the ground.

What designs and products are you planning to expand to in the future?
We still have a long way to go with our ideas. We are looking at camping/outdoor accessories.

And what’s your favourite outdoor spot or adventure?
Somewhere in the mountains!

xx Sian

Leave a Reply