Here is the basic premise: You get a very steep hill in gorgeous Glocestershire. You get the local rugby team to stand at the bottom, arms out and ready to catch muddy people. You park some ambulances handily close. You get some mental men and woman to stand at the top. You get a cheese. After that it all gets a bit out of hand, but it’s a truly beautiful experience, as the 2009 video below attests. You can’t get more British than chasing dairy products down hills for absolutely no reason.