Multisensory discovery in Granada

Amex insider Alex Zane travels to Granada to hunt out all the sights, sounds, smells, tastes and textures that this incredible Spanish city has to offer.

Us time-poor, culture-loving travellers are always eager to pack the maximum amount into the minimum time, and new research from American Express reckons we’re right – they found that holidays that stimulate all of the senses are the most fulfilling.

There are many destinations in Europe where travellers can quench their appetite for travel that stimulates all of the senses, and one in particular is Granada, located within a close enough proximity to the Mediterranean coast to get a hit the crisp, salty air of the coast and next to the blissfully peaceful Sierra Nevada mountain range. This stunning geographical location combined with the heady scents and tastes of the traditional Arabo-Andalucían cuisine, the beautiful colours and patterns of the city’s surrealist street art, plus views of the stunning Alhambra, make this city in southern Spain an excellent place to indulge the senses.

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The research from American Express also showed that while Brits find multisensory holidays the most stimulating, we also have particularly strong noses for travel, with over three quarters saying that a specific scent has the ability to transport them straight back to a happy holiday. Professor Barry Smith, the founder of the Centre for the Study of the Senses, agrees:

“Although sight and taste play a large role in creating memories, physiologically smell is the most powerful sense when it comes to evoking strong, positive memories. Whole scenes of people, places and things can be immediately brought to mind because in the brain, smell is connected to memory and emotion.”

Discover other sensory European destinations with Amex Insider Alex Zane. Visit

This post is in collaboration with American Express


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